The 7-pillar system used at Apple, PayPal, Seagate, Gainsight, and Cisco to drive consistent rep execution. Without hiring a dedicated enablement team.
Plus the contrarian reframe most enablement consultants will not tell you.
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Inside the guide
Each pillar is small. Each is owned by people you already employ. Each fits on a single page. None of them require hiring.
Replace the 50-page binder no one reads with one page every rep can quote.
The 30-minute monthly meeting that ends "garbage MQL" complaints for good.
Structured onboarding owned by hiring managers. Cuts time-to-first-deal by 30 to 50%.
Weekly deal review plus monthly skill block. Coaching gets its own time. Or it does not happen.
5 to 7 KPIs that define what good looks like. Visible weekly. Used for coaching, not surveillance.
Honor the effort. Capture the lessons. Stop paying for the same lesson twice.
The 90 minutes a quarter that keep the whole system alive instead of becoming a stale Q1 PDF.
Proven at scale
content completion
closed-won lift
to ship
At Seagate, this system drove an 8% lift in closed-won across the global sales team in 90 days. It worked because it replaced scattered enablement with one source of truth, one cadence, and one set of metrics.
About the author
15+ years inside Fortune 500 sales enablement, including Apple, PayPal, Seagate, Gainsight, and Cisco. EdD in Education and Leadership for Change from Fielding Graduate University. MSW from Haifa University.
Named Best Sales Enablement Consultant in the United States for 2025. Author of Build a KickA$$ Sales Team and Build a KickA$$ Online Community.
Eve helps CROs and VPs of Sales at funded mid-market B2B SaaS companies fix inconsistent rep execution and lift closed-won rates through aligned execution systems. The DIY Enablement System in this guide is the foundation she ships in every engagement.
Download the free guide. Build the foundation in 90 days.
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