Live Working Session · 90 Minutes

The Four Faces
of AI Resistance

Your team got the AI tools. The usage report is embarrassing. The tools were never the problem, and neither is your team. Resistance comes in exactly four faces, and each one needs a different fix.

Wednesday, July 22, 2026 · 10:00 AM Pacific · Live on Zoom

Save my seat · $97

Live attendance includes the diagnostic worksheet and the session recording.

Four faces. Four different problems. One usage report.

From the corner office, all resistance looks identical: nobody is using the tools. Up close, it sounds like four completely different people. In 90 minutes you will learn to tell them apart and treat each one correctly.

FACE I

“Will this replace me?”

Fear never announces itself. It hides as busyness: full agreement in the meeting, zero logins after. More training makes it worse.

FACE II

“I’m the expert here.”

Pride argues openly and articulately. Twenty years of craft feels discounted overnight. Push harder and you create a martyr.

FACE III

“We tried this before.”

Scar Tissue remembers every initiative that launched, stalled, and quietly died. This skepticism was earned, and hype deepens it.

FACE IV

“This output is wrong.”

Discernment is not resistance at all. It is quality control wearing resistance’s clothing. Crush it and you lose your best safeguard.

What you leave with

A diagnosis, not a theory. You will score a real person on your own team during the session and know exactly which face you are managing.
The Four Faces Diagnostic worksheet. Twelve statements, two minutes, a clear answer. Use it on every rollout from now on.
The play for each face. The specific move that works for Fear, Pride, Scar Tissue, and Discernment, and the three moves that never work for any of them.
Live diagnosis of real situations. Bring your hardest resister (no names needed) and we will work it together.
The recording. Attend live or watch after. Live attendees get their questions answered.

Who this is for

Sales and revenue leaders (VP, Director, CRO, enablement leads) whose organizations bought AI tools and are not seeing them in the number. If you have ever stared at an adoption dashboard and thought “my team just won’t change,” this session will show you the four things actually happening underneath that sentence.

Taught by someone who has done it, not theorized it

80%+content completion

8%closed-won lift

Eve Kedar, EdD, is a Revenue Execution Architect and the builder of the Seagate Systems Selling Academy, which drove 80%+ content completion and an 8% closed-won lift across the global sales team. Named Best Sales Enablement Consultant, United States 2025. Her career spans Copy.ai, Seagate, Gainsight, ON24, Apple, Ensighten, and Genesys. She holds an EdD in Education and Leadership for Change from Fielding Graduate University and is the author of the Build a KickA$$ book series.

Stop managing a usage report.
Start managing the right face.

$97

Wednesday, July 22, 2026 · 10:00 AM Pacific · 90 minutes, live on Zoom

Save my seat

Prefer to talk first? Book 15 minutes with Eve.